Action was originally planned as an adult comedy series for HBO starring Oliver Platt. The producers of the show wanted HBO to put up more money, so they pitched the series to FOX to have a counter offer to throw at HBO. FOX loved the show and immediately made a deal to buy it. Somewhere along the way they lost Oliver Platt and picked up Jay Mohr. And by moving to network television they also had to ditch the salty language and nudity. Rather than rewriting the show for the stricter standards of network TV, they chose to bleep and pixilate the offending bits. The series premiered in September of 1999 to stellar reviews and almost no audience. FOX let the show run for 8 episodes and then pulled it off the air. True to form they also aired the 8 episodes out of order. The remaining 5 episodes were eventually aired on FX.
Action was a mean comedy. It concerned egotistical movie producer Peter Dragon (Mohr), who has just suffered his first major flop. The series chronicled Dragon’s attempt to make his next motion picture, Beverly Hills Gun Club. Peter Dragon is not the kind of lovable sit com figure that people were looking for in their network comedies. In the first scene of the first episode he verbally berates a member of the craft services crew for the studio commissary, telling him how worthless the man is and how superior he, Peter Dragon. is in comparison. The man explains that Peter has just parked in his spot, a spot he earned as employee of the month. When Peter asks him what he does on the lot, the man tells him and Peter asks if he got the employee of the month accolade for not peeing in the Cobb salads. He then goes on to inform him how much money his last few films have made for the studio and tells the man who because of this he will park where ever he pleases because he is the employee of the f’ing century. Very mean, very cruel, but very funny. Unfortunately like Dabney Coleman’s Buffalo Bill before him, Peter Dragon was not embraced by America.
After the above exchange,we follow Peter to the premiere of his new film Slow Torture. Along the way he and his driver, his Uncle Lonnie (Buddy Hackett) accidentally pick up a hooker (Illeana Douglas). After the screening, Wendy, the hooker, is the only person willing to give Peter her true thoughts on the movie. He immediately hires her as part of his production team.
Episode 2, Re-enter the Dragon, picks up with Dragon and company beginning production on Beverly Hills Gun Club. The writer is told to start making changes to the script he wrote. This leads into episode 3, Blood Money, where Peter attempts to secure the financing necessary from Bobby G. (Lee Arenberg), the very rich studio boss. Bobby G. agrees to finance part of the film, but only if Peter can come up with an additional $50,000,000. Writer Adam Rafkin (Jarrad Paul) is given more notes on changes to be made and continually gets ignored by Peter, who can’t even remember Adam’s name.
Episode 4, Blowhard, has Peter hiring his first star, Cole Ricardi. Unfortunately Cole eventually confides in Peter that he is getting ready to come out of the closet. Peter convinces him to keep his secret by lying, and telling Cole that he too is gay. This leads to a friendly hug before Cole decides to give Peter a more intimate kind of affection. Afterward Bobby G. tells Peter that he doesn’t want Cole in the lead role. He wants a younger leading man, so Peter convinces Cole to go on and come out, breach his contract, and move to NY.
Episode 5, Mr. Dragon Goes to Washington, finds Peter testifying before Congress about violence in the movies. After calling the congressman questioning him an old whore, Peter goes further and says that if violence in the movies is a cancer then he hopes the whole country gets cancer. This leads to a PR expert, Connie Hunt (Amy Aquino) being called in to help reform Peter’s image. Meanwhile a hotshot young agent tricks Adam Rafkin into leaving his agent of ten years and joining their agency.
Episode 6, Twelfth Step to Hell, features Peter looking for a new leading man. He rejects Scott Wolf as too short, and he can’t get Tony Hawk to approach Leonardo DiCaprio with the project. This leads to Peter pulling Holden Van Dorn (Fab Filippo) out of rehab to make the movie. In episode 7, Dragon’s Blood, Peter finally signs a director, Titus Scroad (R. Lee Ermey) while dealing with Take Your Daughter To Work day.
Episode 8, Love Sucks, finds stress developing in Peter’s at home relationship with Wendy. He gets more stress when he allows his assistant, Stuart Glazer (Jack Plotnick), to hire the lead actress without making her audition (or looking at a recent photo of her since she has put on 50 pounds). Stress gets compounded when Holden goes off the wagon and is in danger of not being able to pass the insurance physical.
Episode 9, Strong Sexual Content, centers mostly on a rumor spreading about Peter and a rectally inserted frog. Episode 10, Lights, Camera, Action!, takes place on the first day of shooting. The crew experiences problem after problem. A dove takes up residence on the set and ruins a take with its coos before Scroad shoots it, incurring the wrath of a humane society rep who is also disgusted by the lack of starring roles in features for birds of color, blackbirds like ravens and crows. Holden has issues with one of his lines. Then lead actress Reagan Lauren Busch (Jennifer Lyons) storms off because she doesn’t want the crew looking at her. As the pressures continue to pile up, Peter has a heart attack, and as the ambulance rushes him to the hospital, he dies. This was the last episode that aired on FOX. They had failed to air Dragon’s Blood or Love Sucks, so this was their 8th and final episode.
Of course there were still 3 more episodes that had been filmed and did eventually see airtime on cable. The first of those was Dead Man Floating which finds the film’s director drinking with Holden and then drowning in his own pool. Once again Connie Hunt is called in to clean things up. Episode 12, One Easy Piece, concerns Reagan’s difficulty in filming a sex scene. In episode 13, The Last Ride of the Elephant Princess, Peter hires a new director, accidentally invests his own money in the picture, and then finds out that Rafkin had already sold the script to someone else under a different title. Wendy agrees to return to her old profession for one night to seal a deal with the Rothstein brothers for all rights to the script. After making the deal, she hands the legal papers to Peter and tells him that she is leaving to go live a clean life somewhere else. Peter returns to the studio and the series comes to an end.
If the series had been successful, the plan was to actually shoot the movie and air it as part of the series. It wasn’t and so Beverly Hills Gun Club was never made.
I had watched part of the final episode at some point when Action was on the air, but I hadn’t seen much of the series. When I sat down and put in the first disc, I wasn’t sure what I was getting into. What I got was one of the funniest shows ever on television, and one that very few people watched or remember. I had looked at the DVD set many times at Circuit City, but never broke down and picked it up. Eventually I found it at Big Lots for $3. It is well worth the $3. It is well worth the $20 to $25 that Circuit City was originally asking for it. Because Peter Dragon is a mean character, he can get by with saying some of the meanest, yet funniest, things ever uttered on television. And they got some stars to play along. Salma Hayek plays herself and tears into Peter over the way he sexually harassed her when she was starting out. Sandra Bullock plays herself and storms into Dragon’s office after finding out he had secretly made and sold a sex tape of her when they hooked up. Other stars also pop up from time to time.
The regulars were all doing great work as well. Buddy Hackett had some very funny moments. Jay Mohr committed himself completely to the role of a huge egotistical asshole and gets some of the best lines because of it. Even minor players like Arenberg’s Bobby G. and snooty restaurant maitre de, Asher played by John Vargas provide amazingly funny, if not particularly likable, characters. The scene with secretly gay Bobby G. getting a proctology exam while discussing the movie with Peter and Wendy is hysterical, as is Asher’s dismissing of Peter after his film Slow Torture fails at the box office, or taunting him by asking if he would like some frog legs after Peter’s amphibian rumor hit the street.
I’m not surprised that Action failed, but I am sad that it did. One of the writers, as well as the show’s story editor was the incredibly talented Will Forte who went on to SNL and MacGruber.
The 2 DVD set features a behind the scenes featurette as well as three commentaries. The featurette isn’t bad, but could have been longer and covered more about the way the show was aired out of order. The commentary tracks are sadly pretty useless. Instead of picking important episodes like the pilot, Lights, Camera, Action!, and Last Ride of the Elephant Princess to comment on, the DVD producers chose Love Sucks, Dead Man Floating, and One Easy Piece. These are all fine episodes, but I want to hear about the first episode, the death of Peter Dragon, and the end of the series. I would have also loved to have heard Will Forte in on the commentary. As it is, I listened to the whole commentary on Love Sucks and about half of it on Dead Man Floating before I got fed up and gave up. Mostly it was the producers, some of the writers, and the actor that portrayed the writer in the series sitting around quietly listening or laughing at the jokes. There was very little behind the scenes info and half the time when someone would start to tell a juicy story they would get cut off by one of the others laughing about something in the show and derailing the conversation. All I gathered was that Illeana Douglas may have been slightly difficult and that several members of the cast went on to play gays or lesbians in Queer as Folk or The L Word.
The show was executive produced by Joel Silver, and many of the things in the show were based on real incidents that happened to Joel or people he knew. The series had a couple of other interesting things. The theme was a piece by Warren Zevon called Even a Dog Can Shake Hands. He had written an original piece for the series which the studio rejected. The other interesting bit is that during the opening credits while Jay Mohn is sitting in a prop car talking on a cellphone, the entire current episode would play in the background through a colored filter and sped up.
I can’t recommend this series highly enough. I loved it. With the continuing storyline it’s a little difficult to remember where one episode ends and the next begins. Episodes 1, 2, 4, 5, 9, and 10 are all perfect 10s. 3, 7, 8, 11, and 12 are probably 9s. 6 and 13 are possibly the weakest episodes, and they’re both 8s. That gives the series overall a 9.3.